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NEW QUESTION # 45
Which KPI provides valuable insight into the performance of the Opportunity to Quote OMBP?
Answer: C
Explanation:
The Opportunity to Quote OMBP focuses on converting opportunities into successful quotes. The Quote to Win Ratio is the KPI that provides the most valuable insight into this process's performance.
It compares the number of quotes sent to the number of deals won, directly measuring the effectiveness of the quoting process in securing business.
A high ratio indicates quotes are well-targeted and compelling, while a low ratio signals inefficiencies or misalignments.
Option A (Total Quotes Sent): This measures activity volume but not success or performance quality.
Option B (Average Deal Size): While valuable, it reflects outcomes rather than the quoting process's performance.
Oracle Fusion Cloud CX Sales documentation, such as "CX Analytics FAQs," highlights Quote to Win Ratio as a critical KPI for assessing conversion efficiency in sales processes.
NEW QUESTION # 46
What is the purpose of the Customer Contact to Resolution OMBP in Oracle Fusion Cloud CX Service?
Answer: A
Explanation:
The Customer Contact to Resolution OMBP in Oracle Fusion Cloud CX Service streamlines issue resolution. Its purpose is to provide agents with real-time customer context and AI-powered tools.
Real-time Context: Delivers customer history and issue details for informed responses.
AI-Powered Tools: Includes knowledge search and predictive suggestions, enhancing resolution speed and quality.
Outcome: Boosts agent efficiency and customer satisfaction.
Option A (No Support): Contradicts the OMBP's service focus.
Option B (Training): Training alone doesn't address resolution.
Option D (Automation): Focuses on agent assistance, not full automation.
Oracle Fusion Cloud CX Service documentation, such as "Service Center Guides," supports this purpose.
NEW QUESTION # 47
Which metric is used to measure the success of the Nurture to Opportunity OMBP?
Answer: D
Explanation:
The Nurture to Opportunity OMBP in Oracle Fusion Cloud CX Marketing focuses on converting nurtured leads into sales opportunities. The metric that measures its success is Total revenue generated from the targeted opportunity.
Why It Matters: Revenue ties nurturing efforts to financial outcomes, reflecting the OMBP's ability to drive profitable opportunities.
Comprehensive View: It captures the end-to-end impact, from lead nurturing to deal closure.
Option A (Acquisitions): Counts customers but ignores revenue value.
Option B (Productivity): Internal metric, not outcome-focused.
Option D (Traffic/Engagement): Intermediate metrics, not final success indicators.
Oracle Fusion CX Marketing documentation, such as "CX Analytics FAQs," emphasizes revenue as a key success metric for nurturing processes.
NEW QUESTION # 48
How do AI/ML technologies assist in enhancing productivity within the Campaign Execution to Opportunity OMBP in Oracle Fusion Cloud CX Marketing?
Answer: A
Explanation:
The Campaign Execution to Opportunity OMBP in Oracle Fusion Cloud CX Marketing focuses on turning marketing campaigns into sales opportunities. AI/ML enhances productivity here by providing robust reporting options, allowing for better customer targeting and behavioral analysis.
AI analyzes campaign performance data (e.g., engagement rates, conversions) and customer behavior (e.g., preferences, purchase history).
Robust reporting delivers actionable insights, enabling precise targeting and personalized campaigns that increase opportunity creation.
This data-driven approach reduces manual analysis time, boosting marketing team productivity.
Option A (Chatbots): Chatbots are more relevant to service, not campaign execution.
Option B (Content Generation): ML can assist with content, but it's not the primary productivity driver in this OMBP.
Option C (Trend Forecasting): Forecasting informs strategy but doesn't directly enhance execution productivity.
Oracle's "Oracle AI for Fusion Applications" and "CX Marketing" guides emphasize AI's role in advanced analytics and targeting for marketing processes.
NEW QUESTION # 49
What is the purpose of the Coaching Plan to Performance OMBP in Oracle Fusion Cloud CX Sales Performance?
Answer: C
Explanation:
The Coaching Plan to Performance OMBP in Oracle Fusion Cloud CX Sales Performance aims to improve sales rep outcomes. Its purpose is to provide tailored coaching recommendations based on AI/ML analysis.
AI/ML Role: Analyzes rep performance data (e.g., deal size, conversion rates) to identify strengths and weaknesses.
Tailored Recommendations: Offers specific, actionable coaching plans, enhancing effectiveness over generic training.
Option A (No Training): Coaching enhances, not replaces, training.
Option B (Automation): Focuses on recommendations, not just plan creation.
Option D (Analytics): Analytics support the process, not the primary purpose.
Oracle Fusion CX Sales Performance documentation, such as "Oracle AI for Fusion Applications," supports this purpose.
NEW QUESTION # 50
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